ABOUT
“Herb Lubalin Avant Garde” is a booklet that covers topics surrounding the 1970 font ‘ITC AVANT GARDE’. Topics such as its anatomy and history, are both shown and told throughout this booklet. It’s created to give a brief overview of the font and learn about the different ways its type can be played with.
CONCEPT
The core concept of the design is history. Extended strokes are present throughout the booklet to resemble a timeline. This helps guide the reader on the page, and makes the layout appear dynamic. The strokes also help demonstrate the uniqueness of Lubalin’s bold and sloped typography. Red and blue are used to create some contrast, and white to act as a neutral color.
CREDIT
Daniel Aguilar
Gallery