ABOUT
I created a brand image for a fictional sake brand located in California. It has a mythological theme to it, and my goal was to give it a mystic vibe. The main deliverables were the logo and packaging.
CONCEPT
My main concept was mysticism. I went with classical colors that provide a formal feel. I made my logo a fox, because they are considered guardians for the spirit of agriculture, Inari Ōkami. Rice is a key ingredient to creating sake, so I wanted to tie the product with the myth.
CREDIT
Daniel Aguilar
Gallery