ABOUTÂ
This campaign focuses on female empowerments using the Red Bull brand. Our target demographic is 25 year old female workers. We used a graffiti/doodle style to portray rebelliousness and strong personality. We also took common disparaging comments against women, and flipped their message using our style as well
CONCEPT
Some female empowerment campaigns tend to focus on their brand giving empowerment to woman. So, the idea here was to make a campaign that display the empowerment woman already have. We also used #takecharge as a form of telling people to take action, and reference the bull symbolism of the brand. We also stuck with the original colors of the Red Bull brand too.
CREDIT
Daniel Aguilar, Shatha Abdallahi, Christian Campos, Ana Chavez, Jesus Lemus, Maria Nino
Gallery